The Jetsons – reimagined, to sell aluminium

Like US Steel or Corning Glass, a former part of aluminium giant Alcoa – Arconic has decided to create a vision of a future that might loosely be possible if they were the only industrial technology firm left standing… Even more, they borrow the aesthetic and nostalgia of ‘space age’ cartoon The Jetsons…

Probably an interesting visual cultures case study to unpick and think about through the lenses of ‘design fiction’, digital imaging practices, ‘viral’ marketing, audiencing and so on…

(Not to mention to gender politics… oh dear…)

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