Reblog> CFP: The platformization of cultural production

Facebook logo reflected in a human eye

Meant to post last week but, y’know – stuff happens to get in the way…

This looks really interesting from Brooke Erin Duffy. Deadline for abstracts is TOMORROW.

THE PLATFORMIZATION OF CULTURAL PRODUCTION

Special collection of Social Media + Society (Open Access Journal)
Abstract submission deadline: May 15, 2018

Full paper submission deadline: September 15, 2018

Editors: Brooke Erin Duffy (Cornell University), David Nieborg (University of Toronto), Thomas Poell (University of Amsterdam)

This thematic issue explores the “platformization of cultural production” (Nieborg & Poell, 2018)  against the backdrop of wider transformations in the technologies, cultures, and political economies of digital media. Platformization describes the process by which major tech companies—GAFAM (Google, Apple, Facebook, Amazon, and Microsoft) in the West, and the so-called “three kingdoms” of the Chinese internet (Baidu, Alibaba, and Tencent) in Asia—are reconfiguring the production, distribution, and monetization of cultural products and services. The logic of platformization is impacting traditional cultural industries (e.g., music, news, museums, games, and fashion), as well as emergent digital sectors and communities of practice, such as livestreaming, podcasting, and “Instagramming.” Accordingly, new industrial formations and partnerships are constantly being wrought; for example, newspapers increasingly host their content on Facebook, and game developers offer their products in app stores operated by Apple and Google.

Given the acceleration and intensification of digital platforms in the cultural circuit, there is a pressing need to interrogate the stakes of platformization for content producers and for the cultural commodities they circulate among digitally networked audiences. We invite theoretical and/or empirical contributions addressing platform power and political economies vis-à-vis cultural production. Owing to the relative recency of research on platformization, this topic warrants an interdisciplinary focus including scholarship from such fields as media and communication studies, platform studies, software studies, political economy of communication, (media) production studies, and business studies. Platformization exacts widely variable costs across different spheres of life, and regional and sectoral boundaries. We therefore invite scholars to contribute papers which advance our understanding of how the platformization of particular sectors and practices takes shape within specific geo-national contexts, as well as how this involves new modes of content moderation and algorithmic curation, evolving forms of labour exploitation, and app-based systems of distribution and monetization.

We are especially interested in articles that shed new light across these themes:

*Theoretical approaches to platformization and the social, cultural and technological contexts of platform-dependent modes of cultural production.

*Intersectional approaches that are sensitive to the gendered, classed, and racial specificity of platform-dependent modes of cultural production.

*Political economic approaches to platformization, including the implications for cultural producers and labor relations, as well as relationships among different institutional actors in platform ecosystems.

*Regional approaches to platformization. For example, the impact of the platformization of cultural industries in particular countries, or regions, such as the European Union.

*Sectoral studies of specific industry sectors and modes of cultural production and circulation such as journalism, game and music production, museums, or emerging ‘platform-native’ practices such streaming and vlogging.

*Historical approaches to platformization. Contributions that investigate the transformation of specific production practices as they become integrated with, or dependent on digital platforms.

*The policy implications of platformization on a local, national or regional level, or studies of policy interventions.

*Formal and informal efforts to resist platformization, such as the development of platform independent subscription-based distribution and monetization models.

*Infrastructural approaches that are sensitive to the material dimensions of platform-based modes of cultural production.

*Methodological interventions, which reflect on the methodologies employed when researching cultural production in platform ecosystems.

Timeline

750-word abstracts should be emailed to cfp@platformization.net by May 15, 2018. The abstract should articulate: 1) the issue or research question to be discussed, 2) the methodological or critical framework used, and 3) indicate the expected findings or conclusions. Decisions will be communicated to the authors by June 1, 2017.

Full papers of the selected abstracts should be submitted by September 15, 2018 to be discussed in the Toronto workshop.

On October 8-9, 2018 (right before AoIR 2018-Montreal), the special collection editors will organise a 2-day event hosted by the University of Toronto. Day 1 will feature a workshop hosted by the McLuhan Centre for Culture and Technology. Workshop participation is not a condition for being included in the special collection. The workshop provides all thematic issue contributors an opportunity for debate and an initial round of feedback on the papers. Accommodation and catering during the event will be covered for accepted contributors. There is limited travel support for junior scholars.

The deadline for submitting the revised paper for double blind peer-review is December 1, 2018.

The planned publication date of this special collection of Social Media + Society is in the second half of 2019

Reblog> digital | visual | cultural

Nvidia's Metropolis platform

Gillian Rose has a new project, which she’s blogged about. It sounds interesting. I was sort of wondering if the analysis of a “specific way of seeing the world through digital visualising technologies emerging” might crossover with Matt Jones’ ‘sensor vernacular‘ and James Bridle‘s, and others’, conceptualisation of a ‘new aesthetic‘…

Lovely that such work is supported by an institution (Oxford). I am sure it will create all sorts of interesting linkages and conversations.

digital | visual | cultural

I’m very excited to announce a new project: Digital | Visual | Cultural.   D|V|C is a series of events which will explore how the extensive use of digital visualising technologies creates new ways of seeing the world.

About Banner

The first event will be on June 28, when Shannon Mattern will give a public lecture in Oxford. Shannon is the author of the brilliant Code and Clay, Data and Dirt as well as lots of great essays for Places Journal. ‘Fifty Eyes on a Scene’ will replay a single urban scene from the perspective of several sets of machinic and creaturely eyes. That lecture will be free to attend but you’ll need to book. Booking opens via the D|V|C website on 23 April. It will also be livestreamed.

I’m working on this with Sterling Mackinnon, and funding is coming from the School of Geography and the Environment, Oxford University, and St John’s College Oxford.

The website has more info at dvcultural.org, and you can follow D|V|C on Twitter @dvcultural and on Instagram at dvcultural. There’ll be a couple more events in 2019 so follow us to stay in touch.

So that’s the practicalities. What’s the logic?

The key questions D|V|C will be asking are: Is a specific way of seeing the world through digital visualising technologies emerging? If so, what are its conditions and consequences?

Read more.

Disturbed vision… EchoMedia ‘Lightvert’

Still from the film "They Live"

I came across this via Thomas Dekysser and AdDistortion on Twitter.

Just as with the old Nokia 3220 “funshell” LEDs the principle seems to be that if you turn your head (rather than the device being turned) the advert/picture appears to ‘drag’ out of the light unit.

This obviously presents yet another level of issues around the uses of ‘public’ space and what reasonable expectations of intrusion into one’s attention/vision/cognition might be made, what constitutes ‘choice’ in terms of exposure to these images and lots more things besides…

Great opportunity > Internship with the Social Media Collective (Microsoft)

Twitter

Via Nancy Baym:

Call for applications! 2018 summer internship, MSR Social Media Collective

APPLICATION DEADLINE: JANUARY 19, 2018

Microsoft Research New England (MSRNE) is looking for advanced PhD students to join the Social Media Collective (SMC) for its 12-week Internship program. The Social Media Collective (in New England, we are Nancy Baym, Tarleton Gillespie, and Mary Gray, with current postdocs Dan Greene and Dylan Mulvin) bring together empirical and critical perspectives to understand the political and cultural dynamics that underpin social media technologies. Learn more about us here.

MSRNE internships are 12-week paid stays in our lab in Cambridge, Massachusetts. During their stay, SMC interns are expected to devise and execute their own research project, distinct from the focus of their dissertation (see the project requirements below). The expected outcome is a draft of a publishable scholarly paper for an academic journal or conference of the intern’s choosing. Our goal is to help the intern advance their own career; interns are strongly encouraged to work towards a creative outcome that will help them on the academic job market.

The ideal candidate may be trained in any number of disciplines (including anthropology, communication, information studies, media studies, sociology, science and technology studies, or a related field), but should have a strong social scientific or humanistic methodological, analytical, and theoretical foundation, be interested in questions related to media or communication technologies and society or culture, and be interested in working in a highly interdisciplinary environment that includes computer scientists, mathematicians, and economists.

Primary mentors for this year will be Nancy Baym and Tarleton Gillespie, with additional guidance offered by other members of the SMC. We are looking for applicants working in one or more of the following areas:

  1. Personal relationships and digital media
  2. Audiences and the shifting landscapes of producer/consumer relations
  3. Affective, immaterial, and other frameworks for understanding digital labor
  4. How platforms, through their design and policies, shape public discourse
  5. The politics of algorithms, metrics, and big data for a computational culture
  6. The interactional dynamics, cultural understanding, or public impact of AI chatbots or intelligent agents

Interns are also expected to give short presentations on their project, contribute to the SMC blog, attend the weekly lab colloquia, and contribute to the life of the community through weekly lunches with fellow PhD interns and the broader lab community. There are also natural opportunities for collaboration with SMC researchers and visitors, and with others currently working at MSRNE, including computer scientists, economists, and mathematicians. PhD interns are expected to be on-site for the duration of their internship.

Applicants must have advanced to candidacy in their PhD program by the time they start their internship. (Unfortunately, there are no opportunities for Master’s students or early PhD students at this time). Applicants from historically marginalized communities, underrepresented in higher education, and students from universities outside of the United States are encouraged to apply.

PEOPLE AT MSRNE SOCIAL MEDIA COLLECTIVE

The Social Media Collective is comprised of full-time researchers, postdocs, visiting faculty, Ph.D. interns, and research assistants. Current projects in New England include:

  • How does the use of social media affect relationships between artists and audiences in creative industries, and what does that tell us about the future of work? (Nancy Baym)
  • How are social media platforms, through their algorithmic design and user policies, taking up the role of custodians of public discourse? (Tarleton Gillespie)
  • What are the cultural, political, and economic implications of crowdsourcing as a new form of semi-automated, globally-distributed digital labor? (Mary L. Gray)
  • How do public institutions like schools and libraries prepare workers for the information economy, and how are they changed in the process? (Dan Greene)
  • How are media standards made, and what do their histories tell us about the kinds of things we can represent? (Dylan Mulvin)

SMC PhD interns may also have the opportunity to connect with our sister Social Media Collective members in New York City. Related projects in New York City include:

  • What are the politics, ethics, and policy implications of artificial intelligence and data science? (Kate Crawford, MSR-NYC)
  • What are the social and cultural issues arising from data-centric technological development? (danah boyd, Data & Society Research Institute)

For more information about the Social Media Collective, and a list of past interns, visit the About page of our blog. For a complete list of all permanent researchers and current postdocs based at the New England lab, see: http://research.microsoft.com/en-us/labs/newengland/people/bios.aspx

Read more.

Dallas Smythe and ‘the consciousness industry’, or why ‘attention’ isn’t ‘labour’

Facial tracking system, showing gaze direction, emotion scores and demographic profiling

‘I’ll consume my consumers, [with] no sense of humour’ — Grace Jones, Corporate Cannibal

I keep failing to write up a talk I did over 18 months ago in Bristol for the Politics and Economics of Attention seminar convened by Jessica Pykett. My main argument is that the ways that a thing called ‘the attention economy’ gets figured by a lot of folks, including Christian Marazzi, and Bernard Stiegler to an extent, is that ‘attention’ is ‘work’ and therefore it can be factored through the marxian labour theory of value. Indeed, Jonathan Beller flips this and suggests that, rather, work is a form of attention and therefore it should be the ‘attention  theory of value’.

There’s another version of this story, which is also based in marxian theory. This is perhaps best articulated (in my limited reading) by Dallas Smythe regarding advertising and the broadcast media but can also be accessed from a rather different angle via David Harvey’s work on wine. In this version of the economisation of attention, attention is not ‘work’, instead attention is a commodity. The advertiser rents an  audience from the broadcaster, which is more-or-less demographically specific due to profiling. Smythe refers to this as a kind of ‘consciousness industry’ (presumably in a similar vein to the ‘culture industry’). This is more precisely the case with online advertising where, through all sorts of techniques, the profiling can appear to be a lot more specific. As Smythe has it in a 1977 paper for the Canadian Journal of Political and Social Theory:

What do advertisers buy with their advertising expenditures? … they are not paying for advertising for nothing… I suggest that hat they buy are the services of audiences with predictable specifications who will pay attention in predictable numbers … at particular times to a particular means of communication… As collectives these audiences are commodities. … Such markets establish prices in the familiar mode of monopoly capitalism.

…

A sub-industry sector of the consciousness industry checks to determine [that the audience pays attention]. … The behaviour of the members of the audience product under the impact of the advertising … content is the object of market research by a large number of independent market research agencies as well as by… the advertising corporation and in media enterprises.

…

The most important resource employed in producing the audience commodity are [sic.] the individuals and families in the nations which permit advertising.

So, while it may be useful for some to consider that the ways in which we are addressed as an audience and the kinds of ways we ‘pay attention’ can be figured as ‘labour’ that has a value and therefore exploits apparent leisure time as, instead, a continuation of work by other means, this does not perhaps tell the whole story. The advertising businesses are, certainly, using all sorts of ways to profile us and in some senses individualise a potential target for an advert but this is in order to serve up aggregates of profiles to advertisers as a commodity from which they extract rent. I should note Smythe does not see it that way but instead analyses the whole system of monopoly capitalism in which advertising is operating and in which there is, what he expertly articulates as:

…the contradictions produced within the audience commodity [which] should be understood more clearly … as between audience members serving a producers’ goods in the marketing of mass produced consumer goods and their work in producing and reproducing labour power.

Maybe I should write this up… it’s quite an interesting argument and as I said in my talk some time ago I think it highlights the issues with contradiction in the ‘attention commodity’ between it’s apparent uniqueness and a reproducibility as a ‘type’. There are a few avenues of critique open as a result. One, is to think the categorisation techniques as a pharmakon, perhaps to interrogate the processes of calculation/categorisation as rethink-able, another might be to look at ‘derivative’ nature of the categorisations, and how this produces a form of financialisation ( for e.g. following Louise Amoore) and another still might be to explore alternative valuations – whereby people take an active role in ‘selling’ themselves into this commodity market (for e.g. following Sarah Gold).

Museum of Contemporary Commodities – Exhibition Rd, Kensington 24-27 Aug.

Next week, in advance of the RGS-IBG annual conference, the Museum of Contemporary Commodities (MoCC) will join the other museums in South Kensington on Exhibition Rd. MoCC is the brainchild of artist-activist-researcher Paula Crutchlow and promises to build on the provocative and inspiring work undertaken as part of the project over the last three years. I strongly encourage anyone in London next week to pop into the Royal Geographical Society to take a look.

I’m very privileged to be on Paula’s PhD committee. This is fantastic work – even if you cannot make it to Exhibition Rd, please do look at the MoCC website.

Museum of Contemporary Commodities: valuing what we buy today as the heritage of tomorrow

Museum of Contemporary Commodities at the Royal Geographical Society, London.The Museum of Contemporary Commodities (MoCC) is an art-geography research and exhibition project investigating the deep links between data, trade, place and values that shape our everyday lives. This lively set of digital activities will be hosted in the Pavilion at RGS-IBG. Staffed by our friendly MoCC Invigilators, you will be able to browse the most valued exhibits, take our quiz, add something to the museum yourself and consult with the updated Mikayla 3.0 – our networked talking doll guide to all things MoCC. Two research and conversation events will also contribute to our continuing public conversations around the deep connections between data, trade, place and values.

All the events are free to attend. All are welcome. Please join us to re-value contemporary commodity culture one thing at time!

Exhibition open: Thursday 24 August-Sunday 27 August 2017, 10.00am-4.00pm

Additional events on Friday 25 August:

Data walkshop with data activist Alison Powell, LSE: 10.00am-12.30pm
Building on MoCC walkshops in Finsbury Park and Exeter, Alison will be investigating data mediations in the direct vicinity of the RGS-IBG through a process of rapid group ethnography. No experience necessary. Please book here.

Our Future Heritage: curating contemporary commodity cultures: 2.00pm-4.00pm
A public conversation event hosted in the Museum of Contemporary Commodities shop-gallery space at the RGS-IBG. With contributions from: MoCC co-founders Paula Crutchlow and Ian Cook, Senior Curator V&A Corrinna Gardner, Cultural Geographer Merle Patchett, Music Sociologist Lee Marshall, and researcher, publisher and curator D-M Withers. Please book here.

MoCC was co-founded by artist-researcher Paula Crutchlow from Blind Ditch and Geographer Ian Cook from followthethings.com and University of Exeter. The project is being developed in partnership with Furtherfieldand a growing number of artists, academics, technologists and members of the public.

Our early prototypes and events have been kindly supported by All Change Arts, Islington Turkish, Kurdish and Cypriot Women’s Group, Islington Council, Exeter City Council, Art Week Exeter, Exeter Scrapstore, Exeter Phoenix, Exeter CVS, St Sidwells Community Centre, Exeter Library, Art Week Exeter. With many thanks to the Royal Geographical Society (with the Institute of British Geographers) for their support with this 2017 exhibition. MoCC is funded by Arts Council England, University of Exeter and the Economic and Social Science Research Council.

To find out more, please visit http://www.moccguide.net/ or follow MoCC on Twitter at @moccofficial and on Instagram at @moccguidemikayla

(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work – Brooke Erin Duffy

Via Culture Digitally.

This looks like an interesting read by Brooke Erin Duffy. Although I know what Duffy calls here “aspirational work” is popular, I have been a bit surprised by how many of our students at Exeter actively do this kind of work – mostly fashion vlogging. I have had at least one dissertation on the topic for each of the last three years and many of the videos produced for my final year option module draw on these themes. Those I’ve spoken to are acutely aware of the nuances of the negotiations of different norms and values – ‘authenticity’ and getting paid don’t always sit well together it seems.

I hope I have the chance to check out this book so I can actually learn more about what I can only vaguely sketch (perhaps wrongly) at the moment, I hope some of those who read this will too…

Book Announcement: (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

Fashion bloggers and Instagrammers seem to enjoy a coveted lifestyle–one replete with international jet-setting, designer-comped fetes, and countless other caption-worthy moments. Yet the attention lavished on these so-called “influencers” draws attention away from a much larger class of social media content creators: those aspiring to “make it” amid a precarious, hyper-competitive creative economy.

I tell their story in my new book (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work, and I’m grateful to my publisher Yale University Press for allowing me to share the first chapter with you.

The book focuses on female content creators and draws upon in-depth interviews with bloggers, vloggers, designers, and more. I learned that, often, these young women were motivated by the wider culture’s siren call to “get paid to do what you love.” But their experiences often fell short of the promise: only a few rise above the din to achieve major success. The rest are un(der)- paid, remunerated with deferred promises of “exposure” or “visibility”–even as they work long hours to satisfy brands and project authenticity to observant audiences.

A grueling balancing act is required, one that I explore through the lens of “aspirational labor.” As both a practice and a worker ideology, aspirational labor shifts content creators’ focus from the present to the future, dangling the prospect of a career where labor and leisure coexist.

Despite the book’s emphasis on gendered work, the concept of “aspirational labor” offers a framework for understanding, critiquing, and anticipating larger transformations in the social media economy. Indeed, the book closes by exploring the striking parallels between social media aspirants’ self-branding labor and the work so many of us undertake in contemporary academe.

CFP> “VIRAL/GLOBAL Popular Culture and Social Media: An International Perspective” 13th Sept 17 CAMRI

Via Tony Sampson.

“VIRAL/GLOBAL Popular Culture and Social Media: An International Perspective” The University of Westminster Communication and Media Research Institute (CAMRI), Sept 13th 2017

Date:
13 September 2017
Time: 9:00am to 7:00pm
Location: 309 Regent Street Regent Campus, 309 Regent Street, London W1B 2HW – View map

Gone-Viral-event-main-photo

Conference organised by the Communication and Media Research Institute (CAMRI)

Keynote Panel

  • Nancy Baym 
  • Emily Keightley
  • Dave Morley (TBC)
  • Tony D Sampson
  • Paddy Scannell

This interdisciplinary conference aims to examine how and why everyday popular culture is produced and consumed on digital platforms. There is increasing interest in studying and discussing the linkages between popular cultural and social media, yet there exist important gaps when comparing such cultural phenomena and modes of consumption in a global, non-west-centric context. The conference addresses a significant gap in theoretical and empirical work on social media by focusing on the politics of digital cultures from below and in the context of everyday life. To use Raymond Williams’s phrase, we seek to rethink digital viral cultures as ‘a whole way of life’; how ‘ordinary’, everyday digital acts can amount to forms of ‘politicity’ that can redefine experience and what is possible.

The conference will examine how social media users engage with cultural products in digital platforms. We will also be assessing how the relationship between social media and popular cultural phenomena generate different meanings and experiences.

The conference engages with the following key questions:

  • How do online users in different global contexts engage with viral/popular cultures?
  • How can the comparative analysis of different global contexts help us contribute to theorising emergent viral cultures in the age of social media?
  • How do viral digital cultures redefine our experience of self and the world?

We welcome papers from scholars that will engage critically with particular aspects of online popular cultures. Themes may include, but are not limited to, the following:

  • Analysing viral media texts: method and theory
  • Theorising virality: new/old concepts
  • Rethinking popular culture in the age of social media
  • Social media, politicity and the viral
  • The political economy of viral cultures
  • Memes, appropriation, collage, virality and trash aesthetics
  • Making/doing/being/consuming viral texts
  • Hybrid strategies of anti-politics in digital media
  • Viral news/Fake news
  • Non-mainstream music, protest, and political discussion
  • Capitalism and viral marketing

PROGRAMME AND REGISTRATION

This one-day conference, taking place on Wednesday, 13th of September 2017, will consist of a keynote panel and panel sessions. The fee for registration for all participants, including presenters, will be £40, with a concessionary rate of £15 for students, to cover all conference documentation, refreshments and administration costs.

DEADLINE FOR ABSTRACTS

The deadline for abstracts is Monday 10 July 2017. Successful applicants will be notified by Monday 17 July of 2017. Abstracts should be 250 words. They must include the presenter’s name, affiliation, email and postal address, together with the title of the paper and a 150-word biographical note on the presenter. Please send all these items together in a single Word file, not as pdf, and entitle the file and message with ‘CAMRI 2017’ followed by your surname. The file should be sent by email to Events Coordinator Karen Foster at har-events@westminster.ac.uk

Original: https://www.westminster.ac.uk/call-for-papers-viral-global-popular-cultures-and-social-media-an-international-perspective

A Universe Explodes. A Blockchain book/novel

Blockchain visualisation

Thanks to Max Dovey for the tip on this…

This seems interesting as a sort of provocation about what Blockchain says/asks about ownership perhaps, although I’m not overly convinced by the gimmick of changing words such that the readers unravel, or “explode” the book… I wonder whether The Raw Shark Texts  or These Pages Fall Like Ash might be a deeper or maybe I mean more nuanced take on such things… however, I haven’t explored this enough yet and it’s good to see Google doing something like this (I think?!)

Here’s a snip from googler tea uglow’s medium post about this…

It’s a book. On your phone. Well, on the internet. Anyone can read it. It’s 20 pages long. Each page has 128 words, and there are 100 of the ‘books’ that can be ‘owned’ . And no way to see a book that isn’t one of those 100. Each book is unique, with personal dedications, and an accumulation of owners, (not to mention a decreasing number of words) as it is passed on. So it is both a book and an cumulative expression of the erosion of the self and of being rewritten and misunderstood. That is echoed in the narrative: the story is fluid, the transition confusing, the purpose unclear. The book gradually falls apart in more ways than one. It is also kinda geeky.

Farmers hacking tractors

Promotional image for the 1995 film Hackers

To avoid the draconian locks that John Deere puts on the tractors they buy, farmers throughout America’s heartland have started hacking their equipment with firmware that’s cracked in Eastern Europe and traded on invite-only, paid online forums.

Tractor hacking is growing increasingly popular because John Deere and other manufacturers have made it impossible to perform “unauthorized” repair on farm equipment, which farmers see as an attack on their sovereignty and quite possibly an existential threat to their livelihood if their tractor breaks at an inopportune time.

“When crunch time comes and we break down, chances are we don’t have time to wait for a dealership employee to show up and fix it,” Danny Kluthe, a hog farmer in Nebraska, told his state legislature earlier this month. “Most all the new equipment [requires] a download [to fix].”

Why American Farmers Are Hacking Their Tractors With Ukrainian Firmware