UK now a mobile-first country

Ofcom, the quango that regulates communications activities in the UK (i.e. broadcasting, mobile phones and internet service provision), has released a report that suggests that the UK population (according to their survey) generally prefers to use their ‘smartphones’ as the principle means of accessing the internet.

They include a few other interesting findings:

During 2014, 4G subscriptions leapt from 2.7 million to 23.6 million.

Smartphone users with 4G are shopping online more than those without 4G (55% of 4G users do this compared with 35% of non-4G users); banking more online (55% versus 33%); watching more TV and video clips online (57% versus 40%); making more face-to-face and voice calls over the internet (28% versus 20%); using services such as Snapchat to send more photos and videos (49% versus 36%); and instant messaging more with services such as WhatsApp (63% versus 50%).

One in three adults (34%) turn over and check their phones within five minutes of waking up. For young people, checking social media messages before breakfast is even more crucial – around half (49%) of young people aged 18-24 check their phones within five minutes of waking up.

Most 16-24 year olds are watching on-demand and catch up programmes on computers and smartphones rather than on a TV connected to a set-top box.

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