CFP – Beyond measure, ephemera journal

Generative Artwork Forkbomb, by Alex McLean, glitched

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Beyond measure

submission deadline 1 March 2018

PDF icon CfP Beyond measure.pdf

Issue editors: Nick Butler, Helen Delaney, Emilie Hesselbo and Sverre Spoelstra

Measurement is a central task of capitalist organization. From the days of the industrial factory, when labour first came to be measured in hours, through to the time-motion studies under Taylorist regimes, measurement has involved the optimization of surplus value extraction from labour. During the 20th century, these techniques of measurement were complemented by more intrusive forms of quantification such as the use of psychological testing in the human relations school.

The will to quantify continues today with balanced scorecards and activity-based costing (Power, 2004), the discourse of employability (Chertkovskaya, et al., 2013), the monitoring of work in the service economy (Dowling, 2007), and the performativity of economics (Callon, 1998). At the same time, others point to the impossibility of measuring affective work and immaterial labour (Hardt and Negri, 2000). More generally, ‘trust in numbers’ (Porter, 1995) – based on a longstanding infatuation with the ideal of objectivity (Stengers, 2000) – is becoming characteristic of a totally quantified society in which we keep track of our diet, fitness, sleeping habits, and menstrual cycles via digital tracking technologies (Charitsis, 2016).

Quantification also lies at the heart of knowledge production in the business school (Zyphur et al., 2016). Ever since the early influence of Paul Lazarsfeld (1993) in the post-war years, management science has been preoccupied with the measurement of ‘objects’, ranging from things that are straightforwardly measurable (e.g. the height of employees in leadership positions) to things that are difficult, if not impossible, to quantify (e.g. charisma, authenticity, ethics). Despite a half-century of criticism directed at the positivist tradition in the social sciences, management science still holds to the McNamara fallacy: ‘If it can’t be measured, it doesn’t exist’. The politics of measurement in management theory and practice – and its link to the logic of capitalist exploitation – therefore deserve sustained critical scrutiny.

For this ephemera special issue, we invite papers that explore the stakes of measuring organizations and their members – especially in contested zones of quantification. For instance, what happens when employees are measured not just in terms of productivity but also their health and well-being (Cederström and Spicer, 2015)? What happens when leaders are measured not just in terms of bottom-line performance but also their authenticity or spirituality (Ford and Harding, 2011)? Closer to home, what happens when academics are measured not just in terms of the quality of their scholarship but also their citation rate and H-index (Nkomo, 2009)?

But we are also interested in what is beyond measure – that is, the relation between organizing and the immeasurable. Here, religion and spirituality come into view. One may think of themes such as the call for a ‘higher purpose’ in work, the role of faith and spirituality in business, and the presence of organizational figures who defy measurement (idols, spirits, ghosts, monsters, etc.). Deleuze (1995: 181) famously said that the idea that organizations have a soul is ‘the most terrifying news in the world’. For us, this is no longer news but perhaps all the more terrifying for it.

Efforts to quantify aspects of our organizational lives give rise to new and complex ethical questions around work, identity and politics. We therefore invite submissions that may include, but are not limited to, the following themes:

  • Measuring organizations, management and leadership
  • The excessive, the limitless and the infinite
  • Big data and algorithmic management
  • The quantified self and digital measurement technologies
  • The turn to ‘objectivity’ in the social sciences
  • Zero and nothingness
  • The performativity of measures
  • Value theory and the immeasurability of labour
  • The reevaluation of values
  • Faith and spirituality in business
  • Time-motion studies and their contemporary equivalents
  • Death and ‘the great beyond’ in organization
  • The use of psychometric instruments in management theory and practice
  • Commensuration and incommensurability in organizational theory and practice
  • The politics of performance audits
  • Measuring the immeasurable

Deadline and further information

The deadline for submissions is 1st March 2018. All submissions should be sent to one of the special issue editors: Nick Butler (nick.butler@sbs.su.se), Helen Delaney (h.delaney@auckland.ac.nz), Emilie Hesselbo (emilie.hesselbo@fek.lu.se) or Sverre Spoelstra (sverre.spoelstra@fek.lu.se). ephemeraencourages contributions in a variety of formats including articles, notes, interviews, book reviews, photo essays and other experimental modes of representation. The submissions will undergo a double-blind review process. All submissions should follow ephemera’s submission guidelines, which are available at: http://www.ephemerajournal.org/how-submit (see ‘Abc of formatting’ guide). For further information, please contact one of the special issue editors.

Behaviourism, productivity & the ‘quantified self’

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Steven Poole, in the New Statesman, on “How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism“:

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

Echoes a common trope of theorising “subjectiv(is)ation” as a process (often labelled “neoliberal”, for good value) that gets done to a being/person… which gets entangled in an all-encompassing ‘labour theory of value’ but that’s a longer discussion…