“Merger is a new film about the future of work, from cult director/designer Keiichi Matsuda (HYPER-REALITY). Set against the backdrop of AI-run corporations, a tele-operator finds herself caught between virtual and physical reality, human and machine. As she fights for her economic survival, she finds herself immersed in the cult of productivity, in search of the ultimate interface. This short film documents her last 4 minutes on earth.”
I came across the most recent film by Keichii Matsuda which concerns a possible future of work, with the protagonist embedded in an (aesthetically Microsoft-style) augmented reality of screen-surfaces, and in which the narrative denouement is a sort of trans-human ‘uploading’ moment.
I like Matsuda’s work. i think he skilfully and playfully provokes particular sorts of conversations, mostly about what we used to call ‘immersion’ and the nature of mediation. This has, predictably happened in terms of human vs. AI vs. eschatology (etc etc.) sorts of narratives in various outlets (e.g. the Verge). The first time I encountered his work was at a Passenger Films event at which Rob Kitchin talked about theorisations of mediation in relation to both Matsuda’s work and the (original) Disney film ‘Tron‘.
What is perhaps (briefly) interesting here are two things:
- The narrative is a provocative short story that asks us to reflect upon how our world of work and technological development get us from now (the status quo) to an apparent future state of affairs, which carries with it certain kinds of ethical, normative and political contentions. So, this is a story that piggybacks the growing narrative of ‘post-work’ or widespread automation of work by apparently ‘inhuman’ technologies (i.e. A.I) that provokes debate about the roles of ‘technology’ and ‘work’ and what it means to be ‘human’. Interestingly, this (arguably) places “Merger” in the genre of ‘fantasy’ rather than ‘science fiction’ – it is, after all, an eschatological story (I don’t see this final point as a negative). I suppose it could also be seen as a fictional suicide note but I’d rather not dwell on that…
- The depiction of the interface and the interaction with the technology-world of the protagonist– and indeed the depiction of these within a 360-degree video –are as important as the story to what the video is signifying. By which I mean – like the videos I called ‘vision videos’ back in 2009/10 (and (in some cases) might be called ‘design fiction’ or ‘diagetic prototypes’) – this video is also trying to show you and perhaps sell you the idea of a technology (Matsuda recently worked for Leap Motion). As I and others have argued – the more familiar audiences are with prospective/speculative technologies the more likely we are (perhaps) to sympathise with their funding/ production/ marketing and ultimately to adopt them.
