Category Archives: vision

Neologism ~ “spectaculation”

Science Buzz! Flickr photo by Unhindered by Talent

I’m no fan of coining neologisms, but(!) I think I have a need for a word that pithily and succinctly allows me to cast mild derision at certain forms of speculation. It seems to be possible to carve out a career by publicising one’s work by stretching beyond the conventional limits of the remit of a particular project and making grand claims about ‘progress’. This is often identifiable by the monotonous use of phrases such as “in the future you/we will…”. Sometimes this is excusable, people get excitedly exuberant about their research and ideas (sometimes it’s done for you!), but other times it is clearly a deliberate tactic. Thus, I think we can describe what they’re up to as ‘spectaculation’. For it is not idle speculation but taking a speculative claim and widening its application, making it sound more important and thus more news-worthy i.e. spectacular. So we arrive at spectaculation, and of course somebody else (probably lots of people actually) has thought of this already (in a slightly different sense): credit where it’s due.

Image credit: Flickr user ‘Unhindered by Talent’.

Ubiquitous Computing video circa. 1991

“Coined by the Xerox Palo Alto Research Center’s (PARC) Computer Science Laboratory (CSL), [Ubiquitous Computing] describes a vision of the future. Just as electric motors have disappeared into the background of everyday life, PARC scientists envision a future where mobile computational devices will be similarly transparent. Potentially numbering the 100s per person these devices are nothing like those you use today. They are mobile. They know their location, and they communicate with their environment.”

I have no idea if I’m allowed to put this up but it seems a desperate shame that this video isn’t held in one complete file, easily accessible to the public and to researchers, given the historical significance of the work conducted on ubicomp at PARC by Mark Weiser et al. during hte late 80s early 90s. Please see the original files here: http://www.ubiq.com/hypertext/weiser/UbiMovies.html and read more about Mark Weiser by sticking his name in Google.

Please note that I had to edit out 2 minutes of the more technical stuff to get the video down to under 10mins.

‘A Vision’ – Simon Armitage

The future was a beautiful place, once.
Remember the full-blown balsa-wood town
on public display in the Civic Hall.
The ring-bound sketches, artists’ impressions,
blueprints of smoked glass and tubular steel,
board-game suburbs, modes of transportation
like fairground rides or executive toys.
Cities like dreams, cantilevered by light.
And people like us at the bottle-bank
next to the cycle-path, or dog-walking
over tended strips of fuzzy-felt grass,
or motoring home in electric cars,
model drivers. Or after the late show -
strolling the boulevard. They were the plans,
all underwritten in the neat left-hand
of architects – a true, legible script.
I pulled that future out of the north wind
at the landfill site, stamped with today’s date,
riding the air with other such futures,
all unlived in and now fully extinct.

From Simon Armitage’s collection Tyrannosaurus Rex Versus the Corduroy Kid.

Thamesmead South, London – a vision and an actuality

GLC Architects vision of Thamesmead South

Picture credit: Flickr user Iqbal Aalam

Thamesmead. Bexley. London

Pciture credit: Flickr user joseph beuys hat

Motorola’s “2000 A.D”

In 1990 Motorola produced a video depicting a Ubicomp type vision that was a little more conservative than some other ‘vision videos’ being produced around the same time but has many of the usual constituent elements. What is striking is that the use of mobile phones must have been ‘futuristic’ then but one can’t help considering it banal now…

I am indebted to Paleo-future for these videos, it seems to be a gold mine of an archive!!

Oblong Industries’ “g-speak” and “diegetic prototypes”

One of the examples of ubicomp like technology that was referred to the most in my interviews in California last year was the diegetic prototype [see slide 29] gestural interface in the film Minority Report. This was predominantly the brainchild of a chap called John Underkoffler who was the “scientific advisor” on the film, and has since been an advisor on several other films including Iron Man. According to a paper by David Kirby, currently in-press, Underkoffler’s work at the Media Lab was noticed by the production designer and prop master for Minority Report and was brought in as primary science consultant. For Kirby, Underkoffler’s interface is a prime example of a diegetic prototype, a prototype realised in fictional narrative and image to persuade audiences of a technological need, as Kirby suggests of the gestural interface in the film:

These technologies not only appear normal while on screen but they also fit seemlessly into the entire diegetic world. In these cases audiences will accept as true that characters still use these technologies even when they are off-screen… To achieve the sense of an extraordinary techonlogy appearing as ordinary within the diegetic space Underkoffler established the gestural interface as a “self-consistent technological entity” that adhered not only to the rules of hte diegetic world but also to its own internal logic and the constraints of real-world computer technologies.

And, indeed, that diegetic prototype has become a “real-world computer technology”, as demonstrated below.

Oblong Industries’ “g-speak”


g-speak overview 1828121108 from john underkoffler on Vimeo.

NTT Docomo’s ‘vision of the future’ (2010)

NTT Docomo have created a few vision videos (but this one is easily accessible via YouTube), many seemed to target the end of this decade. The video below uses yet another schmultzy storyline full of pathos in which to situate (and thus ‘humanise’) apparently futuristic everyday technologies. NTT Docomo depict a rather unsettlingly monolithic future of technology, in which everyone and everything is connected together and monitored. A prime example of the apparently easy trade-off between privacy and seamless integration of systems without any consideration of political repercussions…

Future vision of disaster – ubicomp to the rescue?!

Liz Goodman pointed out this peculiar ubicomp style vision of the apparently everyday being disrupted by disaster. I would echo Liz’s criticism that it (rather poorly) depicts a pretty awful future. Another (recent) ‘past computing future’ video to add to the list though.


The Ambient Life from Buro Knapzak on Vimeo

The at-best amoral (and probably, at worst, deeply unpleasant) use of a disaster that bears striking resemblance to various recent tragic events is astounding. I would hazard, to animate is not only cheaper but it retains the almost clinical cleanliness of (usually) anodyne ‘future vision’ videos. The narrative is facile to the point of being slightly offensive: the producers use this disaster imagery just to set up quite boring and glib analysis of communications infrastructure. That aside, the graphical aesthetic is, I suppose, interesting. As Liz says:

Do, however, watch it for the moment when an epileptic jogger recovers from an almost-seizure (monitored in real-time by the sort of highly paid doctor who wouldn’t be caught dead doing real-time monitoring in the US) just before a plane (!) rams into a skyscraper and the scenario turns to disaster in a busy city. Crowds running wildly, people checking their mobile phones (?) as debris rains down on them.

The above video, entitled “The Ambient Life“, was apparently made for the Freeband Communication research initiative, which is a Dutch national programme of research in and around ‘ambient intelligence’ (a largely European synonym for Ubicomp).

Visions as Polaris (or – a guiding star)

“[T]o successfully navigate the many uncertainties facing us in the future, businesses need to have a North Star. Even during tough times, you need to know where you’re going, and how you’re going to pull through this.… I believe one of the best ways to articulate this vision is to immerse ourselves in an inspirational view of what the world could look like five, 10, 15 years from now”

– Stephen Elop, President of Microsoft Business Division,
Wharton Business School, 27th February 2009

Over the last week I’ve been working on a new chapter for my thesis, which I hope may also be a journal article, on the production of what I’ve come to call (in shorthand) ‘vision videos’. A key case study is Microsoft’s recent ‘Future Vision of 2019‘, not least because the President of the aforementioned company’s Business Division recently spoke at length about how what is represented in the associated video(s) also represents the guiding values and goals for current and near-future research. Two interesting points might be made about this particular example as a ‘future of the present’, following Mike Michael’s analysis.

First, at ten years in ‘the’ future, what is depicted is framed as sufficiently close to the present for Elop to claim the vision represents what’s do-able: ‘Every single thing here is something that could be real’, and sufficiently distant from the present to absolve the company from having to specify the ‘what’ and ‘when’ of delivery.

Second, the production of such visions is rendered trivial by explaining away how they aren’t far-fetched nor particularly unique, and yet this trivialisation is political – it lends legitimacy. To produce such (video) visions requires quite a bit of imagination, and significant resources. The aesthetics have a political agency, the specificity of the appearance of the world depicted, how the devices and systems will look and how they will be used, attempts to foreclose possibility. The inference is – this is the Microsoft future and this will be how the future looks.

<a href="http://video.msn.com/?playlist=videoByUuids:uuids:eacbe40c-48cb-4a76-a83a-767c9783636e&#038;showPlaylist=true" target="_new" title=".">Microsoft Office Labs&#8217; Productivity Future Vision</a>

Mr Elop introduced the above vision video as follows:

“Everything in this video is based on research and technology explorations from across Microsoft, and throughout the industry. This is not science fiction, nor is it Hollywood imagineering… Watch carefully because in every frame there’s something new and advancing in terms of how technology will enable the improvement of productivity for businesses and individuals.”

Again, to borrow from Mike Michael’s analytic frame, if we think about these vision videos as ‘textualisations’, the connotation of material form, they perform in and on the present. These videos are not representations of ‘future presents’, but rather they are performances of ‘present futures’. In moving, on screen and in-mind, they ‘take time’ in the present and are therefore afforded an agency to act upon the present.

What makes vision videos interesting to me then is not that they are shiny, beautifully produced images of a future to which we can (or must! – according to some) aspire, but rather that they do something in the present, which I’d argue is under-researched. Stay tuned for more…

Edit: I had linked to the wrong video above, Mr Elop showed the ‘Future Vision of Productivity‘ not the shorter montage.