A fascinating and very evocative example of the ‘automative imagination’ in action in the form of an advertisement for the “Vector” robot from a company called Anki.
How to narrate or analyse such a robot? Well, there are lots of the almost-archetypical figures of ‘robot’ or automation. The cutesy and non-threatening pseudo-pet that the Vector invites us to assume it is, marks the first. This owes a lot to Wall-E (also, the robots in Batteries Not Included and countless other examples) and the doe-eyed characterisation of the faithful assistant/companion/servant. The second is the all-seeing surveillant machine uploading all your data to “the cloud”. The third is the two examples of quasi-military monsters with shades of “The Terminator”, with a little bit of helpless baby jeopardy for good measure. Finally, the brief nod to HAL 9000, and the flip of the master/slave that it represents, completes a whistle-stop tour of pop culture understandings of ‘robots’, stitched together in order to sell you something.
I assume that the Vector actually still does the kinds of surveillance it is sending up in the advert, but I have no evidence – there is no publicly accessible copy of the terms & conditions for the operation of the robot in your home. However, in a advertorial on ‘Robotics Business Review‘, there is a quote that sort of pushes one to suspect that Vector is yet another device that on the face of it is an ‘assistant’ but is also likely to be hoovering up everything it can about you and your family’s habits in order to sell that data on:
“We don’t want a person to ever turn this robot off,” Palatucci said. “So if the lights go off and it’s on your nightstand and he starts snoring, it’s not going to work. He really needs to use his sensors, his vision system, and his microphone to understand the context of what’s going on, so he knows when you want to interact, and more importantly, when you don’t.”
If we were to be cynical we might ask – why else would it need to be able to do all of this? –>
Regardless, the advert is a useful example of how the bleed from fictional representations of ‘robots’ into contemporary commercial products we can take home – and perhaps even what we might think of as camouflage for the increasingly prevalent ‘extractive‘ business model of in-home surveillance.