Bougie Coffee [podcast]

A podcast episode of Some Noise on speciality coffee :

Since the turn of the millennium, the percentage of U.S.-based specialty coffee drinking folk, like those who have a cup everyday, has quadrupled. Travel to any major or minor city in the country, and you’ll see an offering of coffees that transcends the uniform Starbucks experience that’s on every block.

But the image that reflects after you place a mirror in front of any craft coffee company or cafe is a bit more clear, albeit unsettling. Stare at it long enough and you’ll come across matters like gentrification, the rise of the millennial-inspired yuppie wave and the old act of global economics, power dynamics and capitalism all at play.

This podcast episode explores the intricacies of coffee and attempts to answer two simple questions about one very complex drink. What makes specialty coffee special and who is it really for?

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