Ironic vision of augmented (hyper)reality

Timo Arnall points out this video, by a masters student(!), that depicts a slightly nightmarish, yet amusingly ironic, vision of a possible future world with augmented reality, whereby you earn money by subjecting yourself to advertising and depend upon instructions from the system for even basic tasks.

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.

Augmented (hyper)Reality by Keiichi Matsuda

[via Timo Arnall & Berg]